Visual Merchandising is the art of displaying merchandise
in a manner that is appealing to the eyes of the customer. It sets the context
of the merchandise in an aesthetically pleasing fashion, presenting them in a
way that would convert the window shoppers into prospects and ultimately buyers
of the product. A creative and talented retailer can use this upcoming art to
breathe in new life into his store products. Passion for design and creativity
are essential to be a good visual merchandiser. A perfect design process and
the ability to create ideas that are different are required. Awareness of
happenings in fashion world is needed so as to keep up-to-date with the
dynamics of the market constantly.
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